Who We Are
Trust AI Standards FZC-LLC (“Trust AI Standards”) is an independent standards body dedicated to advancing trustworthy, responsible, and accountable artificial intelligence.
We develop and maintain AI governance standards and certification frameworks that enable organisations and professionals to demonstrate effective oversight, risk management, and accountability for AI systems.
Our role is to provide clear, auditable assurance in an environment where artificial intelligence is evolving faster than governance, regulation, and public trust.
Why Trust AI Standards Exists
Artificial intelligence is increasingly embedded in critical decisions, services, and infrastructures. Regulators, customers, and stakeholders now expect organisations to provide evidence, not assurances, that AI systems are governed responsibly.
While regulatory frameworks such as the EU AI Act define legal obligations, many organisations lack a practical, recognised mechanism to demonstrate governance maturity, accountability, and ongoing oversight.
Trust AI Standards was established to close this gap.
Our Mission
To strengthen global trust in artificial intelligence by defining standards and certification frameworks that enable organisations and individuals to demonstrate responsible AI governance, transparency, and accountability.
Our Approach
Trust AI Standards operates on three core principles:
Independence
We maintain a clear separation between standards ownership and certification delivery. Certification is conducted through defined processes to preserve objectivity, credibility, and confidence.
Regulatory Alignment
Our standards and certification schemes are designed to support alignment with applicable AI governance and risk management frameworks, including the EU AI Act and internationally recognised principles such as the OECD AI Principles.
Practical Assurance
We focus on practical, scalable assurance models that organisations can implement, evidence, and maintain over time.
Our Certification Frameworks
Trust AI Standards provides certification at both organisational and individual levels:
Organisational Certification
- Trust AI Essentials
A verified self-assessment certification providing baseline assurance of AI governance controls, comparable in structure to foundational assurance models. - Trust AI Essentials Plus
An independent, advanced certification involving enhanced validation and evidence review to provide higher-confidence assurance for regulated, high-risk, or customer-facing AI systems.
Individual Certification
- Trust AI Governance Professional
A professional-level certification designed for individuals responsible for AI oversight, governance, risk management, and accountability within organisations.
What We Are Not
Trust AI Standards is not:
- A regulator or supervisory authority
- A legal advisory service
- A technology vendor or system integrator
Certification does not replace legal compliance obligations, regulatory approvals, or independent professional advice. It provides assurance against defined criteria, not guarantees.
Our Commitment
We are committed to:
- Transparency in standards development
- Consistency across certification schemes
- Responsible handling of data and evidence
- Continuous improvement as AI regulation and practice evolve
Trust in AI cannot be assumed. It must be demonstrated.