About Trust AI Standards

Independent AI Standards Body · Certification Scheme Owner

Establishing trust in AI

Trust AI Standards is an independent AI standards body and certification scheme owner dedicated to advancing trustworthy, responsible and accountable artificial intelligence.

Artificial intelligence is transforming how organisations operate, make decisions, deliver services and create value. Yet as AI adoption accelerates, one challenge continues to grow: trust.

Customers want confidence that AI is used responsibly. Procurement teams want evidence that governance controls are in place. Boards want assurance that AI risks are understood and managed. Regulators expect organisations to demonstrate accountability, transparency and oversight.

The question is no longer “Do you use AI?” It is “Can you prove your AI can be trusted?” Trust AI Standards was established to help organisations answer that question.

Who we are

Trust AI Standards is an independent AI standards body and certification scheme owner dedicated to advancing trustworthy, responsible and accountable artificial intelligence.

We develop AI governance standards, certification frameworks, professional qualifications and assurance programmes that help organisations and individuals demonstrate effective AI governance, oversight, risk management and accountability.

Our purpose is simple: to strengthen trust in artificial intelligence through independent standards, governance and assurance.

Why Trust AI Standards exists

Artificial intelligence is evolving faster than governance frameworks, regulations and public confidence can keep pace. While governments and regulators are introducing new AI requirements, many organisations still face a common challenge: how do we demonstrate that our AI is governed responsibly?

Many organisations have policies, risk registers, governance committees and AI principles. But increasingly, stakeholders want more than intentions. They want evidence.

Trust AI Standards was created to bridge the gap between AI governance intentions and demonstrable AI trust assurance. Our certifications help organisations move from claims to evidence, from promises to assurance, and from AI adoption to AI trust.

Our mission and vision

Mission

To strengthen global trust in artificial intelligence by providing practical, independent and scalable AI governance standards and assurance frameworks. We believe trustworthy AI should not be an aspiration. It should be demonstrable.

Vision

A world where organisations can confidently innovate with AI while providing clear evidence that AI systems are governed responsibly, transparently, securely and ethically.

Our core principles

  • Independence. Trust is strongest when assurance is independent. We maintain a clear separation between standards ownership, certification scheme governance and certification delivery.
  • Practical assurance. AI governance should be practical, scalable and achievable. Our frameworks help organisations implement, evidence and maintain governance controls that work in the real world.
  • Global relevance. Artificial intelligence is global. Our standards and certification schemes support organisations operating across jurisdictions, sectors and industries.
  • Continuous improvement. AI technology, risks and regulations continue to evolve, and our standards evolve alongside them to ensure continued relevance and value.

What we do

Trust AI Standards develops and maintains certification schemes and professional qualifications that support trustworthy AI.

Organisational certification

  • Trust AI Essentials. Baseline AI Trust Assurance certification providing evidence that foundational AI governance controls have been established. Suitable for organisations seeking to demonstrate responsible AI governance and build stakeholder confidence.
  • Trust AI Essentials Plus. Independent AI Trust Assurance certification providing third party validation that governance controls are implemented, operational and effective. Designed for organisations requiring higher confidence assurance.

Professional certification

Our approach

Trust AI Standards combines:

  • Governance. Helping organisations build trustworthy AI practices.
  • Assurance. Helping organisations demonstrate those practices.
  • Professional competence. Helping individuals develop the knowledge and skills needed to govern AI responsibly.

Together these create a complete ecosystem for trustworthy AI.

Aligned with international AI frameworks

Our certification schemes are designed to support alignment with leading international AI governance principles and frameworks, including:

  • EU AI Act
  • OECD AI Principles
  • NIST AI Risk Management Framework
  • ISO/IEC 42001
  • UAE AI Charter

Certification does not replace legal obligations, but it provides structured and auditable evidence of governance maturity and accountability.

Independent by design

Trust AI Standards maintains a clear separation between three roles:

  • Standards ownership. We define and maintain certification requirements.
  • Certification governance. We oversee the integrity and consistency of certification programmes.
  • Certification delivery. Approved Certification Bodies conduct independent assessments and certification activities.

This separation helps ensure trust, impartiality and confidence in every certification issued.

What we are not

To be clear about our role, Trust AI Standards is not:

  • A regulator
  • A supervisory authority
  • A legal advisory service
  • A technology vendor
  • A software platform provider
  • A system integrator

Our role is to provide independent standards and assurance frameworks that help organisations and professionals demonstrate trustworthy AI practices.

Trust Advisory Council

Trust AI Standards is supported by an independent Trust Advisory Council comprising industry leaders, practitioners, academics, governance experts and subject matter specialists.

The Council helps ensure our standards remain practical, relevant, credible and aligned with evolving industry expectations.

Join the movement towards trustworthy AI

Governance builds it. Assurance proves it.

Artificial intelligence is reshaping the world, and trust will determine who succeeds. Trust AI Standards helps organisations and professionals demonstrate that AI is governed responsibly and can be trusted. Trust, proven.

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