Last Updated: 18 Jan 2026
Introduction
Trust AI Standards FZC-LLC (“Trust AI Standards”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you visit our websites, engage with our services, or interact with us in the course of our AI governance certification, training, research, and advisory activities.
This policy applies to all users of our websites, customers, certification applicants, trainees, and other individuals whose personal data we process.
Data Controller
The data controller for personal data processed under this policy is:
Trust AI Standards FZC-LLC
Sharjah Publishing City Free Zone, Sharjah
United Arab Emirates
Email: info@trustaistandards.com
Where required under applicable law, Trust AI Standards acts as either a data controller or data processor, depending on the context of processing.
Information We Collect
Information You Provide to Us
We may collect personal data that you voluntarily provide, including:
- Name
- Job title and organisation
- Email address
- Telephone number
- Country and region
- Certification or training enquiries
- Event registrations
- Newsletter subscriptions
- Survey responses
- Any other information you choose to submit via our forms, portals, or communications
This information is collected to allow us to deliver our services, respond to enquiries, administer certifications, provide training, and communicate with you.
Information We Collect Automatically
When you visit our websites, we may automatically collect:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent
- Referring URLs
- General geographic location
This information is used for security, performance monitoring, analytics, and service improvement. It does not directly identify you.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable website functionality
- Improve user experience
- Analyse website usage
- Support security and performance
You can manage or disable cookies through your browser settings. For more details, please refer to our Cookie Policy (where applicable).
Customers, Certification Candidates, and Trainees
To provide certification, training, assessment, and governance services, we may process:
- Contact and professional details
- Identity and verification information
- Organisational and role-based information
- Training participation records
- Certification status and outcomes
- Information provided by or on behalf of organisations seeking certification
In limited circumstances, this may include special category data where necessary and permitted by law, and only with appropriate safeguards in place.
How We Use Your Information
We use personal data for the following purposes:
- Delivering certification, training, and advisory services
- Managing assessments and certification schemes
- Communicating with you about services, updates, and regulatory developments
- Improving our websites, platforms, and offerings
- Conducting research and statistical analysis
- Meeting legal, regulatory, and contractual obligations
- Preventing fraud and ensuring security
- Sending newsletters and updates where consent has been given
We do not sell personal data.
Legal Basis for Processing
We process personal data on one or more of the following legal bases:
Public interest or regulatory compliance (where applicable)
Performance of a contract
Legitimate interests
Compliance with legal obligations
Consent (where required)
Data Sharing and Disclosure
We may share personal data with:
- Group companies and affiliated entities
- Certification bodies and assessment partners (where applicable)
- IT, hosting, analytics, CRM, and email service providers
- Professional advisers, auditors, and legal counsel
- Regulatory authorities, courts, or law enforcement where required by law
- Third parties in the event of a merger, acquisition, or restructuring
All third parties are required to implement appropriate data protection safeguards.
International Data Transfers
Personal data may be transferred to and processed outside your country of residence, including outside the EEA or UK.
Where international transfers occur, we implement appropriate safeguards, such as contractual protections and security controls, to ensure data is handled lawfully and securely.
International Data Transfers
We implement appropriate technical and organisational measures to protect personal data against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
Despite our efforts, no internet transmission is completely secure. Any transmission of personal data is at your own risk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
- Service delivery
- Legal and regulatory obligations
- Dispute resolution
- Legitimate business needs
When data is no longer required, it is securely deleted or anonymised.
Your rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct or update inaccurate data
- Request restriction of processing
- Request erasure of data
- Object to processing
- Withdraw consent
- Request data portability
- Opt out of direct marketing
- Lodge a complaint with a supervisory authority
Third-Party Links
Our websites may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before submitting personal data.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be published on our website and, where required, notified to you.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:
Email: info@trustaistandards.com